Presenting research from the “Web Presence Optimization Toolkit”


With growing pressure to meet program enrollment targets in a competitive landscape, COE executives need marketing and recruiting strategies that are aligned with shifting adult student consumer behaviors and diverse student segments. But it can be difficult to know what prospects experience while interacting with a program, especially when most prospects search for programs online independently.

The COE Forum’s Prospect Inquiry Audit uses secret shopping to evaluate each step of the process to :
  • Diagnose marketing and recruiting challenges
  • Identify implementation strategies to scale enrollments across the upcoming academic year
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"Inquiry Process Secret Shopping Worksheet"

Evaluating Marketing and Recruitment from the Prospect’s Point-of-View