Working with Diverse Alumni Segments


The United States is projected to be a majority-minority population by 2044, where minority groups will represent more than 50% of the population. And as our country's overall demographics become more diverse, so does your donor pool. 

As a result, engagement and solicitation techniques that have worked for traditional (primarily white male) donors are unlikely to resonate with emerging donor populations. In our latest research excerpt, our experts break down the changing donor landscape to identify three key populations that will help you establish groundwork for quick wins in future alumni giving engagement.








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"The Changing Face of the 21st-Century Donor"

The Changing Face of the 21st-Century Donor