Strategies for enrollment managers to support families through changes in financial aid
As soon as the new FAFSA was announced, Royall’s researchers began surveying college-bound high school students, their parents and their counselors to get a better sense of how this sweeping alteration to enrollment and financial aid processes would affect their behaviors.
The findings shed light on a few key patterns that suggest how enrollment leaders might adjust their admission timelines, recalibrate their outreach and take advantage of additional opportunities to educate and engage prospective families.
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What level of awareness students and parents have of the new FAFSA
How prior-prior year submission is projected to affect application and enrollment behaviors
Which resources students, parents and counselors will turn to first for information about financial aid this year
What students and parents value most and what they report to be their top concerns
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"College Costs and Influence of FAFSA Changes on Student Behaviors"