How to recruit the silent funnel

These days, prospective students are far more likely to research your school on the Web than to pick up a phone and ask for a brochure. How can you identify and engage students who don’t proactively reach out to you in the first place?

When inbound calls plummeted at one COE institution, leaders took the decreased volume as an opportunity to retrain staff to use a new online recruiting tool: live chat. Download this excerpt from our study, Recruiting the Silent Funnel, to learn how to integrate live chat into your recruitment strategy.

To download the excerpt, please fill out the form at the right.

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"Recruiting the Silent Funnel"

Use live chat to increase inquiries and capture re-enrollments