webconferencecontinuing and online education forum
About This Webconference
Today’s advertising market is changing quickly: consumers have become highly skeptical, ad blocking technology threatens the digital marketing ecosystem, and mobile browsing has upended the traditional approach to push advertising.
To stand out in this market, COE marketing teams have diversified their advertising and promotional strategies by experimenting with content marketing and simulated program experiences, but often find that they still cannot command prospective students’ attention for more than a few seconds at a time.
During this webconference, we’ll explore marketing strategies that provide relevant and enduring value to prospective students, connect prospective students with academic coursework, and remove financial barriers to prospect conversion. Profiled tactics include:
• Showcase projects to facilitate tuition reimbursement • First job skill modules • Cross-industry hot topic primers • First-course-free trial content • Day-to-day open resource portals
To register, please complete the form to the left.