How to encourage stakeholders to create consistent, high quality, and marketing-friendly website content


The most effective—and authentic—recruiting and marketing content shares the research and experiences of faculty, current students, and engaged alumni with prospective applicants. However, many institutions struggle with generating sufficient and timely content from a range of internal stakeholders.

This excerpt from our toolkit, Web Presence Optimization, offers a more rigorous method of encouraging stakeholders to produce marketing-friendly content as well as easy-to-implement monitoring strategies to identify and reuse content created for non-marketing purposes.

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"Web Presence Optimization Toolkit"

Web Presence Optimization Toolkit