How to improve donor retention

As you focus on new donor acquisition, it is important to consider how you can continue to engage your existing donors.  If you’re worried that you aren’t prioritizing efforts to retain current donors, we can help.

Our recent research brief highlights key findings from five institutions working to improve their donor retention and ways you can introduce those methods at your institution. We compare and identify strategies that you may have considered implementing to enhance your own program and pinpoint the ones you should focus on. We also point out key observations relating to frequency, communication channels, and gift stewardship practices. 

Download the report to learn what you could be doing to better engage your existing donors and increase results and revenue. 

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"Strategies for Annual Giving Donor Retention"

Strategies to Improve Annual Giving Donor Retention