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Advancement Forum | Toolkit

Engage Diverse Alumni

A toolkit to expand your donor pool

Colleges today are more diverse than ever, as our campuses welcome record numbers of first-generation, international, minority, and women students.

So where does your advancement office fit into this trend?

Most advancement offices still target a primarily white, male donor base—which means they overlook a growing base of potential donors. In order to effectively engage and solicit an increasingly diverse alumni base, EAB’s Advancement Forum put together this toolkit to help you:

Guide conversations with diverse alumni about how your institution can better engage minority populations.
Establish successful giving circles that engage alumni outside of the historical pipeline of white, male donors.
Identify campus units that work with diverse alumni to reach out to about funding priorities.
Equip MGOs with the training they need to solicit and engage with diverse prospects.

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