As an enrollment leader, you’ve invested the time and resources to engage a great incoming freshman class—early communication, personalized outreach, and an enticing application experience. Despite this effort, you may be overlooking a key group involved in the decision-making process: parents.
Royall & Company surveyed 3,000 parents of college-bound high school students to understand how they participate in their children’s decision process.
Download the white paper to discover why parental engagement is so important to enrollment managers and six key parental preferences that will help you better connect with this influential demographic.
White PaperRoyall Undergraduate Enrollment
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"Engage Parents for More Engaged Students: Three Engagement Building Blocks for Enrollment Managers"