In 2017, there is no shortage of digital means to reach prospective students. Facebook and Twitter ads, targeted text messaging campaigns, and university-created apps are increasingly becoming common tools in the modern enrollment office’s communication arsenal.
But which of these methods are truly worth the time and investment?
Royall & Company contacted 6.3 million students and conducted a series of A/B tests to determine the most effective means to reach prospective undergrads.
The key finding? Meet students where they are.
Download the white paper to learn six practices to create effective content messages and discern the most efficient communication channels to engage your future freshman class.