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Advancement Forum | Spotlight on Latest Research

Maximize Major Gifts From Overlooked Prospects

Despite opportunities to increase their base of support, numerous shops find that they’re not bringing in as many major gifts as they could be due to an overreliance on historical top donors and a mismanagement of MGO portfolios.

Our latest Advancement Forum insight outlines three strategies to expand your institution’s base of support and ensure major gift sustainability for years to come.

Here are our three strategies:

Increase prospect coverage.
Accelerate MGO portfolio churn.
Scale personalized cultivation.

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