How to use tested strategies to identify likely donors


Advancement teams are tasked with finding a way to reach their most amenable alumni, which requires a two-pronged approach of retaining older contributors while also building a pipeline of young donors who, research shows, will grow into the major donors of the future. 


Our recent testing agenda revealed two new strategies for taking advantage of behavioral data to identify the alumni that are most likely to donate. 


Download the white paper to learn how two universities have used these new strategies to increase donors and dollars with less effort and expense.








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"Contributions from the Cutting Edge"

Two data-driven strategies to help you identify new donors