Have you considered building Annual Giving into your Campaign to increase alumni engagement and gifts? If not, it’s time to consider how these two opportunities can complement each other to make a larger impact on your fundraising.
In particular, campaigns can provide additional resources and momentum, as well as increased opportunities for communication regarding overall alumni participation. Rather than competing for a donor’s attention or suspending annual giving during a campaign, you can leverage your campaign to further your reach, build alumni morale, and exceed your institution’s financial goals.
Our complimentary guide outlines how to maximize collaboration and new best practices for campaign distinctions, timing, segmentation, and measurement.
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"Integrating Annual Giving and Your Campaign"
Gain More Dollars and Donors with This One Change to Your Campaign