How can you get through to college-bound students?
These days, college-bound students are inundated with messages from colleges that want to get their attention. And colleges themselves are faced with myriad choices about how to break through the clutter. But which tactics are most likely to work?
Royall & Company's University Research Partners did a survey of rising high school juniors and seniors to find out. A total of 8,515 students responded to the detailed online survey, and now the results are available in the white paper "Communication preferences: How to reach the next generation of college-bound students." Get the white paper to understand:
When students are starting their college search
How students are gathering information about colleges and universities
When and how to engage students through social media