From 2011 to 2013, two-year colleges lost more than half of all prospective students between application and the first day of the fall term, converting just 42% of all applicants into enrollees. Why is attrition so high for many community colleges? Despite efforts to improve customer service and create more welcoming environments, community colleges still require students to navigate complex processes, policies, and language. Mazes of offices, forms, and new terms can discourage students and delay their progress toward enrollment.
In this report, our experts introduce a strategy to help students enroll more easily by simplifying language across the college. You’ll learn an easy, low-cost way to eliminate jargon from college handouts and webpages and empower more students to understand and accelerate enrollment.