See the full impact of their digital marketing reboot
As competition for enrollments heats up, college leaders realize the urgent need to shift from a passive to proactive digital recruitment and outreach to better engage prospective students.
High school students and adult learners are inundated with more competing messages and educational options then ever, which means community colleges must orient their processes and messages to align with a digital-first engagement strategy.
Like many community colleges, West Hills Community College District (WHCCD) in California experienced a 13% decline in enrollment from 2011-2015.
In partnership with EAB’s Community College Executive Forum, WHCCD shifted their strategic enrollment plan from a passive model built around being a low cost provider, to a message of quality and value through a multichannel digital strategy revamp. The result of this effort was realized by an enrollment bump of 19% in the 2015-2016 academic year.
Find out their story and how they used EAB’s proprietary research to increase enrollments on their campus.
cASE STUDYCoMMUNITY COLLEGE EXECUTIVE FORUM
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"Building a Multichannel Digital Marketing Strategy"
How West Hills Community College District saw a 19% enrollment boost in one year